General Manager job description & role information

For employers looking to fill a General Manager vacancy, the following sample position description can help you to attract the best candidates for the role. By tailoring this position description according to your company's specific job requirements, you have an excellent interview tool for comparison purposes.

For job seekers looking for a General Manager role, this job description details what the role may involve and what skills and experience are required to give you the best chance of securing the position.

Role outline:

Reporting to the Chief Executive Officer/Managing Director (CEO) or the Business Owner, the General Manager ensures the smooth running of the business or the division and will look after a broad range of areas or disciplines from IT, HR, and Operations through to finance depending on how the company is structured.

Typical job duties and responsibilities:

As part of the Executive Leadership Team (ELT) the General Manager is responsible for the management of the organisation. Depending on the size of the company and whether it is public or private, the General Manager performs a wide range of responsibilities. These may include, but are not limited to:

  • Manage the day-to-day operations of the business unit or the organisation such as production, pricing, sales, distribution, professional services, finance, IT, HR etc.

  • Design, coordinate and implement growth strategies

  • Provide regular reporting and updates to the Owner or Managing Director

  • Goal setting and facilitating strategy to ensure the goals are reached

  • Ensure that the Sales Strategy is being executed and Sales Goals are being met

  • Ensure that the Product or Service that the organisation sells is being managed properly

  • Manage and oversee the IT strategy through either an external outsourced provider or an in-house IT team

  • Work with external parties such as Legal, Bankers, and professionals where relevant

  • Manage the HR side through either an HR Professional or being responsible for the hiring of staff, training of staff etc.

  • Work closely with the Head of Finance/FD/CFO on the financial affairs of the business

  • Identifying areas of opportunity and improvement within the business

  • Overseeing and driving the culture of the business

Skills and attributes

The more common skills and attributes that are most needed for this role may include the following:

  • 10+ years' experience in a Management role

  • Leadership skills and a proven people manager

  • Sound Strategic and decision-making skills

  • Results-oriented and metrics-driven

  • Exceptional time management and ability to solve problems

  • Exceptional interpersonal communication and leadership skills, with the ability to communicate and manage staff at all levels

  • Ability to lead by example and demonstrate a strong sense of integrity, ethics and dependability

  • Professional written and oral communication skills

  • Confident in presenting results to an audience

  • Ability to work under pressure

  • Ability to collaborate with upper management to organise, plan and achieve company financial goals

  • Knowledge of getting the best out of technology

  • A suitable qualification such as a degree in commerce

Salary guide:

$200 - $400k + Super + Bonus + Shares / Equity (if applicable)


  • Managing Director
  • COO
  • CEO

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